Free distribution vs. sales

Written by Herra Paalanen on Monday, January 26th, 2009

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Tweet Exhibit B, your honour. Last year Trent Reznor pulled a coup and released five CD’s worth of material for free under a CC license. The first batch of these was a four CD collection of instrumental material – not radio friendly pop to say the least. So how’d that gambit work out? In case […]

Give Stuff for Free – Increase Your Sales By 23 000%

Written by Herra Honkonen on Saturday, January 24th, 2009

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Tweet One of the mantras RIAA, MPAA and other nosy cunts keep bleating is “you can’t compete with free stuff” – meaning what if a consumer can get something for free, he doesn’t have any reason to buy it. Also those who claim that there are people who download things for free and then buy […]

(Not so) Long Tail.

Written by Herra Vuorensola on Saturday, December 27th, 2008

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Tweet In 2004, a man named Chris Anderson came up with a theory he was calling The Long Tail. It was an idea of the future of shopping in the environment where shelf space is unlimited – that is, of course, online. Mr. Anderson’s theory dictated that in the future people will start buying a […]

Music consumption sucks

Written by Herra Vuorensola on Monday, December 15th, 2008

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Tweet Making an Internet service that just works is both hard and rare. Think FaceBook: what an enormous amount of totally useless crap around the fact that it’s a communication channel with people I know. It’s even harder and rarer when working on a media format that’s known for complicated copyright issues – that’s books, […]