(Not so) Long Tail.

Written by Herra Vuorensola on Saturday, December 27th, 2008

Timo Vuorensola

In 2004, a man named Chris Anderson came up with a theory he was calling The Long Tail. It was an idea of the future of shopping in the environment where shelf space is unlimited – that is, of course, online. Mr. Anderson’s theory dictated that in the future people will start buying a much [...]

Music consumption sucks

Written by Herra Vuorensola on Monday, December 15th, 2008

Timo Vuorensola

Making an Internet service that just works is both hard and rare. Think FaceBook: what an enormous amount of totally useless crap around the fact that it’s a communication channel with people I know. It’s even harder and rarer when working on a media format that’s known for complicated copyright issues – that’s books, audio [...]