A thing most people – even many artists – don’t know is that when you join a copyright organization such as the Finnish Gramex or Teosto or their counterparts in other countries, you most often lose the right to decide how you can use your own music. Everything has go through the organization, which have their own non-negotiable tariffs. This means you can’t let for example a hobbyist theatre or a small film use your music for free or a smaller fee – or, it seems, even upload your own videos to YouTube.
According to Spinner.com article the latter happened to a Scottish artist Calvin Harris. He uploaded his song ”Ready For The Weekend – Original Mix” to YouTube, but it was removed by British Phonographic Industry because of a copyright violation.
According to his Twitter Harris, who uploaded the song for promotional purposes, was less than happy – especially so when his videos uploaded by other people haven’t been removed. “The BPI are the worst organisation to ever walk the earth and their setup is shambolic and their online employees are all massive retards” isn’t maybe the most constructive analysis of the situation, but the frustration behind that is very understandable.
YouTube is an excellent platform for promoting an artist with music videos, but it’s still severely under utilized by the music industry. I mean, where the hell can you see videos of most bands? MTV? I don’t think so. On an expensive as fuck DVD? Don’t make me laugh.
There are just two choises here – get with the program or lose the game.